About

The process never varies:

 

  • First, identify what uniquely defines you in the prospect's mind –

  • Then create messages to pull your reader ever closer.

 

A lot of marketing writing skips the first step and can't do the second. Oops – was that my outdoor voice? 

 

I read widely on business, the art and science of persuasion, and any type of innovation. I have a stupid amount of energy. Plus, a lot of passion. Which is great for you, because it rubs off in the content we create. 

Sample projects
  • Pitch on new high-tech logistics product with global potential 

  • Eye-popping e-zine (ask to see it!) for global manufacturing consultancy 

  • E-book for HR firm with new, mobile team effectiveness platform

  • Branding support, website copy & blogs for AI/machine learning start-up in the manufacturing industry 

  • Website copy and marketing materials for leading Canadian provider of growth capital 

  • Landing pages for digital marketing firm

  • E-book for global provider of financial products

  • Writing and editing for one of Canada's Top 50 Financial Planners

  • Wide range of pro bono marketing assistance for causes dear to my heart 

Marcia Ross is a Toronto-based B2B content creator, presenter and author (Why Your Writing Sucks: Business Writing for the Digital Age)

Education

M.B.A., Ivey School of Business
B.A. Honours, History, Queen’s University